How to Optimize Sales This Black Friday for Fashion Brands
Heads up, entrepreneurs! Black Friday is just a few weeks away. Yes, the biggest shopping day of the year is fast approaching.
For consumers, it’s that time of the year when they shop their faves because they are sold at a bargain. But do you know what shoppers plan on buying the most during Black Friday sales? Clothing.
About 48% of respondents in a survey by Statista in 2023 revealed that they would shop for clothing. Shoes and accessories ranked 3rd and 4th, respectively.
Black Friday sales are a golden opportunity to attract new customers, reward loyal ones, and drive serious revenue for fashion entrepreneurs. But, to tell you the truth, the competition is fierce.
Every brand, from high street to high-end, is vying for attention. So, how do you make sure your fashion brand stands out and maximizes sales? Don’t worry, for we’ve cracked the code.
Here, we’ll share some tactics that will help your fashion brand optimize sales this Black Friday and turn casual shoppers into loyal fans.
#1 Get the Word Out Early With Teasers
Black Friday is in the final week of November. But global searches for Black Friday start climbing as early as October.
Last year, more than half, or 58%, of consumers stated that they would plan their purchases on major sales days ahead of time. Hence, you should promote your products and services well in advance.
Build anticipation for your upcoming Black Friday sale by dropping hints so that people get curious and eager to see what’s coming. Share sneak peeks of your Black Friday deals on social media, in your emails, or even through SMS. It could be a blurry photo of a product or a fun countdown post—just enough to grab attention.
You can also create early-bird lists or VIP access for your loyal customers. This makes people feel special as if they’re in on a secret. Plus, early access will give your most engaged customers the chance to shop before things sell out, making them feel appreciated.
#2 Optimize Your Website for Speed
Consumers spent a whopping $9.8 billion in online purchases for Black Friday in 2023.
Even in 2024, online shopping isn’t showing any signs of slowing down. In fact, it can hit a new milestone in 2024, predicts Adobe. Online sales in the U.S. are anticipated to reach $240.8 billion this holiday shopping season.
During Black Friday, your online store will be hit with tons of traffic, and the last thing you want is for it to load slowly.
A slow-loading website, Hocoos explains, risks losing visitors, for they may become irritated and stop their search. They might even bounce to another brand. To avoid this, optimize your website for speed.
Check with your web hosting provider to make sure your website can handle a traffic spike. If it cannot, relaunch it.
The idea of relaunching your website when Black Friday is no more than a few weeks away might give you the jitters. Don’t get nervous, though.
AI-powered website builders can simplify the relaunch process. These tools build a website from scratch in as little as five minutes. You just share your vision with the AI wizard, and it will put together an utterly unique website in the twinkling of an eye.
Websites designed using AI website builders load fast and are optimized for both desktop and mobile users. Rest assured that users across all screens will have a smooth experience.
Though AI-built, you still enjoy control over your site. Whether it’s the font, color palette, or background images, you can edit each and every element with just a click.
#3 Use FOMO to Your Advantage
The fear of missing out (FOMO) is real.
Bankrate’s survey shows that people in the U.S. spent $71 billion on impulse buys based on what they saw on social media.
FOMO can be a huge motivator when it comes to Black Friday sales. Use it to your advantage.
Create a sense of urgency by showing limited stock levels, time-limited offers, or even countdown timers on your website. A banner that says, “Only three items left” can make all the difference between someone abandoning their cart and going through with the purchase.
#4 Offer Flexible Payment Options
Payment flexibility is an important yet overlooked aspect.
Not every customer will want to drop a large sum at once. Hence, you should offer flexible payment options like buy-now-pay-later services (think Klarna or Afterpay). They can make a big difference in your conversion rate.
These services allow customers to break up their purchases into smaller, manageable payments without interest. It’s especially helpful for higher-ticket items like coats, shoes, or accessories that might feel like a bigger investment.
Last year, American shoppers spent $7.3 billion using buy-now-pay-later services. This year, it’s expected to hit $9.5 billion during the month of November. So, make use of these services.
In a nutshell, the secret to optimizing sales this Black Friday lies in smart marketing.
Tease your offers, create urgency, and make shopping with your brand easy and enjoyable. If you can check all these boxes, you’re set to have a successful Black Friday that not only boosts sales but also increases customer loyalty.
So, gear up and think outside the box; believe us, this Black Friday will be the best one yet!